A Multimodal Discourse Analysis of Movie Posters From the Perspective of Visual Grammar — A Case Study of "Hi, Mom"

Poster is one of the main modes multimodal discourse and plays a very important role in film promotion. Based on visual grammar system under framework meta-functional theory, this paper gives analysis poster movie Hi, Mom. The purpose to interpret reproducing meaning, interactive meaning composition poster, which helps explore connotation thematic discourse, so as help people better understand theme film.